Hello and welcome to the part where I admit that despite owning enough skincare to open a small pharmacy, I am still very much thinking about more.
These are skincare brands I haven’t tried yet—but want to—based on vibes, reputation, affordability (or lack of it), and my completely valid emotional reasoning.
1. Neutrogena
I don’t know how else to explain this, but Neutrogena just sounds scientific.
It feels like the kind of brand that knows exactly what it’s doing and doesn’t need to convince you otherwise. Very lab coat energy. Very “trust me, I’ve done the research.”
Also, this brand has been around forever and still manages to stay relevant, which makes me feel like it deserves at least one trial run on my skin.
2. The Ordinary
First of all—any skincare brand bold enough to call itself The Ordinary has to be the GOAT.
I desperately want to try their glycolic acid, but it’s a little expensive for me right now, so I’m waiting to be in a better financial position before committing. This feels like a brand you don’t experiment with unless you’re mentally, emotionally, and financially stable.
One day. Not today. But one day.
3. Minimalist
Not going to lie—I genuinely thought Minimalist and The Ordinary were the same brand for an embarrassingly long time.
Turns out, they are not.
That said, Minimalist feels like the more accessible, Indian cousin of The Ordinary, and I like that. Clean branding, straightforward formulations, and no unnecessary drama. It’s been on my radar for a while now, and I know I’ll cave eventually.
4. Skin Secrets
This one fascinates me.
They sell what feels like two gazillion kilograms of moisturiser at a price that makes me suspicious. Is it too good to be true? Is it a scam? Is it secretly genius?
I don’t know—but I deserve answers.
And the only way to get them is to try it.
5. Plum
Plum just sounds… cute.
And I’ve heard good things. That’s it. That’s the reason.
Sometimes skincare doesn’t need to be deeper than that.
6. Kozicare
Kojic acid is elite. We’ve established this.
Now imagine an entire brand based on kojic acid—and affordable enough to make me emotional. That’s Kozicare. I don’t know much beyond that, but the concept alone has sold me.
Affordable + targeted + effective-sounding?
I’m listening.
7. Cetaphil
If Cetaphil weren’t so expensive, I would have already tried it.
It looks extremely doctory. Very “your dermatologist would approve” energy. Using it feels like it would automatically raise my skin IQ and make me feel educated on a cellular level.
One day, when I feel rich and responsible.
8. Medicube
I want it.
I cannot afford it.
I cry.
That’s the review.
9. Foxtail
This brand is very colourful, and I like colours.
That is a valid reason, and I will not be taking questions.
10. Dot & Key
This one has seen recommendations online. I’ve heard good things, the branding is cute, and it seems beginner-friendly (Although, I am a little far off from being a beginner).
It feels like the kind of brand I’ll randomly buy one day and then wonder why I didn’t do it sooner.
So yes—this is my skincare wishlist. Not reviews, not recommendations, just curiosity waiting for the right moment (and the right bank balance). Some of these will eventually make it onto my shelf, some will remain screenshots in my phone, and some will probably disappoint me—but that’s a risk I’m willing to take in the name of good skin.
And if you’ve tried any of these before me… please tell me whether I should be excited or emotionally prepared.
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