I have a lot of respect for Amul’s branding and marketing team. Because the Amul girl ads are beyond iconic. Every occasion, whether you know it or not — amul has an ad for it. Right from beauty pageant results, election results to any Indian making headlines anywhere around the world — Amul will make them into an ad. Truly the most creative Marketing team in the entire universe.
Until one day, you’re scrolling on the internet and come across this ad from one of instant delivery apps —
I swear, the moment the ad popped up on my phone my brain short circuited. Amul Chocolate spread. We indians still have to rely on Nutella and Hershey’s for chocolate flavour anything, while Amul has been hiding an Indian chocolate spread all along?
I felt betrayed. My country had wronged me. Utterly Butterly Delicious, more like Utterly lubberly vicious. Evil.
And then I decided to investigate. I decided that I will no longer allow these people to stab me in the back this way. How many more gorgeous products is Amul hiding from us? What was the real truth.
And what I found had me in shambles. So today, I will expose the secrets of Amul, and help more people find out what they’re hiding.
1. Cheese Spread
Thats right. Amul has a cheese spread line, with many different variants. Some of the available options are as below:
- Plain Cheese Spread
- Spicy Garlic Cheese Spread
- Punchy Pepper Cheese Spread
- Cream Cheese Spread
- Jeera Cheese Spread
- Tikka Dip Cheese Spread
- Green Chutney Cheese Sauce
- Mexican Salsa Cheese Sauce
- Jalapeno Cheese Sauce
2. Chocolate Spreads
While we struggled with costly international brands like Hershey’s and Nutella, Amul has been hiding their own range of chocolate spreads.
- Hazelnut Flavour
- Chocolate Butterly Spread
3. Mini Chocos
The chocominis we all love so dearly — has siblings. Siblings that the Amul family has given from us. It’s like a new season of Dynasty – Every now and then we realise there’s a new hidden Carrington that nobody knows about.
4. Peanut butter
Really Amul? Really? Peanut butter? I mean I get chocolate stuff, you already make chocolates — why not spreads. BUT PEANUT BUTTER?
5. Stirred Fruit Yoghurt
Nobody does dairy the way they do, but why would they hide these gems from us. It’s like they think we’re not worthy or something.
6. Cookies
Amul has a Danish Cookies kinda tin of cookies. Your house could have had an INDIAN sewing kit. But no, Amul denied us that pleasure.
- Butter Cookies
- Chocolate Cookies
- Coconut Cookies
- Cheese Cookies
- Assorted Flavors Pack with butter, chocolate and coconut cookies (The sewing kit)
7. Organic Food
And they legit had no intention of letting us know. None whatsoever.
8. Sweets
FOR THE LOVE OF GOD.
- Rosogolla
- Cake
- Khoa
- Basundi Kesair Elaichi
- Kaju Katri
- Motichoor Laddu
- Besan Laddu
- Rasmalai
- Malai Peda
- Milk Cake
- Kesar Peda
- Rabdi
- Kheer
9. Camel Milk
And honestly, who is this for? What market is this targeting? Baby camels? Why are baby camels more valuable customers than me.
10. Ice cream flavours
We all know they do ice creams. But they do THESE?
- Spicy Guava
- Ice Malai
- Mango Malai
- Chickoo Charm
- Lichi
- Kaju
- Moroccan Dry Fruits
- Chocolate Sundae
- Falooda
11. Tea Premix
Hiding tea in a country like India? This alone should trigger a CBI enquiry. Blasphemy. Anti national behaviour. Anti Indian behaviour. Racism.
- Adrak Chai
- Elaichi Chai
- Masala Chai
12. Cheese
Because Amul is not just standard everyday cheese block. They can do fancy.
13. Ready to Cook/Eat Products
Imagine how many students this can save everyday, but no. Evil Amul didn’t tell us.
- Pizza
- Aloo Tikki
- Cheese Corn Nuggets
- French Fries
- Onion Pockets
- Paneer Nuggets
- Dahi Tikki
- Aloo Tikki
- Cheese Poppons
- Ghee Khakhra
- Milk Rusk
- Elaichi Rusk
14. Lassi Flavours
Honestly, why? Just why.
- Mango
- Sugar free
- Rose
- Kesar
- Pineapple
15. Fancy Coffee
- Brazillian Vanilla Coffee
- Hazelnut Coffee
- Colombian Arabica Coffee
- Indian Arabica Coffee
- Nicaraguan Coffee
- Mexican Arabica Coffee
- Tanzanian Arabica Coffee
16. Chocolate Brownie
And a lot more. These are just the products that I could find on Amazon. Amul has a land mine of side quest products that they don’t advertise and most people don’t even know about.
And honestly, this is a hate crime. How dare they. How is this legal?
Until my next shock, we will try these products and review them as and when we get the opportunity.
Honestly, I’m starting to realise I should’ve added a disclaimer at the start of this post. I don’t think weak hearted people can survive this level of betrayal. Sorry if I traumatized you or your grandma, but the world needed to know. The world needed to see how this evil company has been hiding things from us.
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